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2024 product Package

Ki-One is Korea’s first and foremost single malt whisky, representing the nation on a global stage. Born from a collaborative intersection of three cultures—a Korean-American founder, a Scottish master distiller, and Korean staff—the whisky has introduced three signature lines: ‘Tiger,’ ‘Eagle,’ and ‘Unicorn,’ with studio fnt spearheading its new branding and package design.

At the core of the new design lies a cultural fusion between tradition and modernity, and between Scotland and Korea. The Korean emblem is crafted intentionally to command presence in bars across diverse cultures. The logo’s vertical orientation—possible in Korean, Chinese, and Japanese writing systems—is inspired by the organic form of malt, whisky’s essential ingredient. It visually embodies the dual meanings behind the brand name ‘Ki-One’: ‘Origin (起源)’ and ‘Wish (祈願),’ capturing powerful imagery of roots deeply embedded and branches growing upward. Additionally, the auxiliary English labels ‘Ki’ and ‘One’ flank the Korean logo to ensure accurate pronunciation internationally and clearly communicate the brand name.